Preparing for the Future of Transportation: Automated Vehicles 3.0 (AV 3.0) is a U.S. DOT initiative that expands automated vehicle guidance across all surface on-road transportation systems. It focuses on three priorities: advancing multimodal safety, reducing policy uncertainty, and defining how stakeholders engage with U.S. DOT.

As the Creative Director, I led the branding, visual design, photography, 3D imaging, and event space design for AV 3.0. This comprehensive creative work delivered a cohesive, future-focused identity, supporting clear communication, elevating stakeholder events, and making complex transportation concepts visually engaging and accessible.